Coaching StartUp Secrets

What is Coaching Market, Coaching Sub-Markets & Coaching Niches- Karim Amri CSS: 012

Episode Summary

During this episode Karim will talk about the different types of markets and how important for a coach to select a specific submarket and a niche to act within.

Episode Notes

What are the 3 Types of markets, and what are the sub-niches of each the core markets?

Why we always hear entrepreneurs saying : " Riches are in the Niches"  

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1. There are basically 3 main markets, that most of the business fall in one of them:

• Wealth
• Health
• Relationships

1. In this stage it’s important to identify the core market you want and feel comfortable to serve, and work in it.
2. Each of the 3 core markets contains a big list of submarkets.
3. Remember, the market and submarket you’re going to choose will be where you will spend most of you coming years.
4. What is a niche?

• A niche is a segment of a submarket, defined by a very specific need or preference. 

1. Submarkets are usually dominated by lots of sharks, making being the newcomer, as if entering to a red ocean, full of blood, caused by the existing sharks.
2. As a new coach, defining or searching for a blue ocean in your area is key, to build a profitable business.

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