Coaching StartUp Secrets

What is positioning for coaches?- Karim Amri CSS:013

Episode Summary

During this Episode, Karim talks about the importance of positioning for coaching business and any other business, and how dealing with coaching packages helps coaches in the short and long terms.

Episode Notes

1. The good thing about positioning is that same as the type of coaching, where to position yourself in the market is your choice.
2. This choice includes:

• What category of people you will serve?
• What area of the city you will serve?
• Are you going to be a B2B or B2C?
• What quality of the product you’re going to serve?
• What fees you’re going to charge?

1. One more feature is what packages you’re offering.
2. Choosing to deal via clear packages of coaching will position you as a product supplier, not services.
3. Using packages brings with it lots of advantages.
4. Packages also lead to being paid at the beginning of the contract, unlike other deals.
5. Positioning and dealing with packages is a choice, yes, it’s sometimes hard to decline clients' requests when they are not in line with your packages, but this refusal is what will bring you the right clients.

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